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Narva and Projecta Excel at Australian Automotive Aftermarket Expo Awards

News

Narva and Projecta Excel at Australian Automotive Aftermarket Expo Awards

Josh Brown

Brown and Watson International, with its leading lighting and electrical brands Narva and Projecta, have featured prominently at the 2019 Australian Automotive Aftermarket Expo Awards held in Melbourne, 4 – 6 April, taking out two prestigious accolades over the period.

The combined Narva and Projecta stand was awarded ‘Best Stand over 36m² (the largest stand category), with judges impressed with each brand’s innovative design theme and quality exhibits to wow trade and wholesale attendees.

The Narva area featured an ‘ultimate man cave / workshop’ theme that included a real hoist over which the fully equipped Narva Ford Raptor was positioned, along with a bar dubbed the ‘refuelling station’, where attendees could visit to get hot and cold drinks while recharging their mobile phones on Narva’s new QI Wireless charging devices.

The Projecta display was no less engaging or innovative and featured a caravan park theme which included a caravan cutaway fitted with the new INTELLI-RV Power Management System. This innovation demonstrated how the owner could manage all of the caravan’s lighting and electrical features from a set of controls on a nearby plinth.

The caravan was coupled to the Projecta Ford Raptor and showed this vehicle’s open canopy which was equipped with a comprehensive and neat fitout of Projecta products including inverters, battery monitors, DC/DC charges and other equipment.

Capping off the camping/caravanning environment was artificial grass and a campfire scene that even had a glowing red fire.

As per its Narva sister brand, the Projecta area also featured new modern style display pods, in this case integrated with interactive tablets with glowing opaque colour coordinated tops that aligned the information with the relevant Projecta product: Silver for ‘Intelli’, Red for ‘Pro and Blue for ‘Regular’.

The accolades continued with the Projecta INTELLI-RV being judged ‘Most Innovative New Aftermarket Product (Electrical)’ beating out a selection of high profile competitors. Award criteria including: product innovation in the category, value for customers and the affect the product would have on company profitability.

In commenting on the awards success, Brown and Watson International CEO, George Davies, said he was thrilled that Narva and Projecta were receiving such positive industry recognition.

“The team has worked really hard over the last 12 to 18 months in particular, to develop, engineer and bring to market a suite of innovative new products,” Mr Davies said.

“It’s very satisfying to know that this new equipment has struck accord with our customers as well as our industry peers. We’re very humbled at receiving these awards and it further motivates us to continue delivering the market with a broad range of innovative and industry-leading products,” he said.

George Davies also commented -“I’m also very proud of the broader team at Narva and Projecta – their passion for our brands and high work ethos is simply outstanding.”

Projecta Stand - Auto Expo 2017.JPG

ENDS

10 April 2019