Logo Guidelines

Logo Guidelines

Logo Safe Areas

The logo must always have at least the required minimum clear space, which is equal to the height of the capital “P” in PROJECTA.

The clear space rules apply to all versions of the PROJECTA logo.

Logo Colours

The logo colour palette is:

• Black
• Red

Colour breakdowns are shown:

Primary Logos

The Black and Red version of the logo with the tag line “MORE SWITCHED ON” is the primary logo.

As this is the primary logo, it should be used for the most important products such as publications, events and communication materials, alternatively the Projecta logo with out the tag line can be used with the same restrictions.

Minimum useable size of the logo is 20mm wide

When the logo appears on a dark background, use the reversed version.

Grayscale and Monochrome

When colour printing is not available, use the grayscale version.

In some situations it is not possible to reproduce stipples of black (ie. grays).

In this situation use the single colour version.

Examples: embossing or etching the logo.

Incorrect Usage

The logo must not be manipulated or recreated in any way. The logo is available in EPS, JPEG and PNG formats. Examples of incorrect use of the logo are shown.

The “globe” graphic that represents the “O” of PROJECTA must not be used seperately.